This article explains what a Data Privacy Agreement (DPA) is, how it is enabled within a Momenta journey, and what compliance measures BTS follows to align with global data privacy laws, including the General Data Protection Regulation (GDPR).

What Is a Data Privacy Agreement?

A Data Privacy Agreement (DPA) is a legal contract between BTS and a client that outlines how personal data will be collected, processed, and stored. It aligns with GDPR principles and includes:

Lawfulness, fairness, transparency – Consent must be informed
Purpose limitation – Data must only be used as declared
Data minimization – Only necessary data is collected
Accuracy – Personal data must be up-to-date
Storage limitation – Retain data only as long as needed
Integrity & confidentiality – Secure processing practices
Accountability – BTS must demonstrate compliance

Managing Data Privacy Agreements at BTS

BTS complies with the GDPR and extends this standard to all global clients. Clients are prompted to review and accept the DPA upon first-time access to a journey or platform.

Default Policy: All journeys use a universal BTS privacy policy aligned with GDPR
Consent Required: Users must accept the DPA before continuing
Policy Updates: BTS legal & infosec teams oversee versioning as laws evolve
Contact for questions: infosec@bts.com or data.privacy@bts.com

Enabling a Data Privacy Agreement in a Journey

Steps to Enable

Go to Momenta Admin
Open the desired journey
Select Journey Configuration
Navigate to the Data Privacy Agreement tab
Toggle the agreement ON

Editable Fields:

Policy text (main body)
Accept button text
Decline button text
Decline modal message
Yes / No button text (decline modal)

Note: The DPA is OFF by default for all new journeys.

Translation Requests & Legal Review

Because this policy is a legal document, translating it into new languages requires additional time and compliance checks.

Submit translation requests well in advance
All requests are reviewed by BTS Legal and Infosec
Approved translations are added to supported DPA templates

Contact: data.privacy@bts.com for support with translations or reviews.